Campanha Cuidando do Sangue

ABHH launches campaign ”Caring of the blood: hematology and Hemotherapy for everyone” with the objective of valuing the work of hematologists and hemotherapists.

The Campaign Caring of Blood there was a need to clarify the role of #hematologista and #hemoterapeuta in all health spaces and among other specialties.

Watch the full video and understand our objectives and how we will work to reach the agents involved in health Of the #patient when O Assume It's blood.

Objectives of the “Taking Care of the Blood: Hematology and Hemotherapy for All” Campaign:

Strengthen ABHH as a reference institution in blood health, reinforcing the role of hematologists and hemotherapists.

Clarify the role of
hematologist and hemotherapist.

Build relationships with other specialties so that professionals understand when they should refer a patient and why.

Strengthen the area and encourage the choice of specialty among young doctors.

Connect the agents involved in patient health when it comes to blood through informational content and strengthening relationships with these stakeholders.

The new ABHH campaign will have actions scheduled to take place throughout the year 2025 and 2026, including the dissemination of scientific and journalistic content on institutional and partner channels, the promotion of meetings and debates with medical specialty societies, and other communication actions.

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Objectives of the “Taking Care of the Blood: Hematology and Hemotherapy for All” Campaign:

Listen to the campaign podcasts below!